| Wechat public account has become a mainstream we-media platform with its huge number of users.Because Wechat public accounts are easy to apply for,the number of accounts is soaring and competition is increasingly fierce.With high-quality content,operators have to optimize their visual design to compete for traffic and clicks.The layout and dynamic effect design of Wechat official account on mobile phone is part of its visual design.Through the series communication of text,color,image,dynamic and interactive contents,the information can be efficiently,conveniently and aesthetically conveyed to meet functional needs and aesthetic principles.In this paper,using the method of literature reading,questionnaire investigation,case analysis and other research methods,analysis of the current issue of the related problems of Wechat public and user preferences,and starting from the basic principle of format and dynamic effect design,combined with the mobile device interface design principles,summarized and refined Wechat public phone end date format and dynamic effect design principles and laws,For example,the functional principles of Wechat official account layout design,the principles of formal beauty and the integration of art and technology,as well as the design characteristics,location rules and implementation means of dynamic effect design,and then use these rules and principles to guide the design practice and verify its rationality.Show the influence of optimized layout and dynamic effect design and improved visual aesthetics on user experience,brand building and information dissemination,and realize the leap from "reading" to "reading appreciation".Finally,combined with the current situation,the paper analyzes the development trend of Wechat public account design in the future,that is,the wide application of new forms of expression and the possibility of universal participation of interactive features,so as to provide reference and examples for Wechat public account operators. |
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