The Effective "Quick To See" Effect

MG animation English is called Motion Graphics,and Chinese literal translation is dynamic Graphics or Motion Graphics.Also known as dynamic graphics animation.It is rooted in the composition and layout principle of flat surface design,based on animation technology and motion law,and integrates the visual communication of film montage techniques,it is a visual form based on time flow.Due to its short production cycle,high efficiency and rapid propagation,it is also known as micro animation or viral animation on the Internet.And common character animation is different,Motion graphics are generally not narrative,It relies on the transmission of specific target content in terms of graphical change,scene switching,and the fluency of narration.Fluency is the most basic and demanding visual experience of motion graphics,and is its most prominent artistic feature.grasping this feature means finding the key to the motion picture.Article look back the development history of motion graphics,try from the fluid activity pattern formation technology mechanism,the construction of the aesthetic character fluency and fluency of aesthetic and practical value to explore the aesthetic strategy.