The Research On The Motion Graphics Of Double Seventh Festival

Graphics are the visual signs of traditional festivals,which can directly reflect the cultural and spiritual connotation of festivals.With the rapid transformation of mainstream media from static to dynamic ones,the traditional static Festival graphics fail to meet the needs of the current society’s development.The dynamic of festival graphics is becoming the necessary requirement and mainstream trend of the era of digital screen reading.Double Seventh Festival is among the seven traditional festivals in China,which is renowned as the most romantic traditional festival in China.It is also the traditional festival that young people focus on.The visual innovation design of Double Seventh Festival is an important topic for the revival of traditional festivals in China.The research focuses on the design and development of the dynamic graphics of Double Seventh Festival.Taking finding,putting forward and solving problems as the basic logical structure,the paper defines and discusses the basic concepts related to Double Seventh Festival dynamic graphics,and summarizes the existing theoretical literature and achievements of design.By analyzing the characteristics and requirements of the users,this paper puts forward the concept and direction of the dynamic graphic design of this specific festival,and carries out the design practices and applications.The above achievements will have a certain reference value for the innovative design of Chinese traditional festivals in the Internet era.