The Application Of Han Dynasty Brick Art Style In The Design Of Guanzao Tea Brand

With the great protection of traditional culture by the government.Because its rich cultural and artistic value,han dynasty picture brick has attracted much attention.But there are few researches on brand image design of Han Dynasty picture brick.Therefore,this paper hopes to provide a new direction for protecting and inheriting the han Dynasty painting brick culture by exploring the innovative application method of artistic style in brand image design.First of all,the historical and cultural origins of han dynasty painting bricks are sorted out,classified according to regional differences,and the characteristics of different provinces of Han Dynasty painting bricks are summarized.Secondly,it is concerned with the morphological characteristics of the brick pattern composition of han Dynasty paintings,and it is studied from the angles of composition form and space form respectively.Through comparison,it summarizes four themes including daily life,worship of god of heaven,historical story and heaven falling Auspice.On this basis,in view of the development of the brand image of han Dynasty brick style,through the artistic and cultural value orientation of han Dynasty brick pattern,combined with specific cases,to explore its feasibility in the practice of brand image.Finally,in order to promote the development of the brand image of han dynasty painting bricks,the rubbing art style of Han Dynasty painting bricks will be used to combine han Dynasty painting bricks with modern life,and appropriate theme design elements will be selected.Entrusted by the brand of " guanzao manufacture",this design practice will take "Wanli Tea Ceremony" in Chinese tea trade culture as the theme and combine with the inspiration extraction of the characteristics of brick pattern in Han Dynasty paintings to improve the brand image of " guanzao manufacture".The overall design consists of three parts: the front end is for tea production,the middle end is for tea transportation,and the back end is for tea exhibition.Through the reasonable selection of design elements and "the tea ceremony",combined with the culture creative product this carrier,using the digital simulation of the rubbings style means,in the tea ceremony the former pattern of back-end content extraction,a new pattern composition combination,through the bright colour collocation design modification,the overall style,give a person visual sense of the simple combination of the tea ceremony the derivatives application design and tea packaging design to complete the " guanzao " visual packaging and to further explore the han dynasty brick pattern innovation application in brand image design method,Make the traditional style pattern of han dynasty painting brick can be practically inherited and carried forward,making a summary and prospect of the existing research results.