Study On Visual Design Of Brand Image Of Chinese Style Variety Show

With the change of the media market and the emergence of a large number of variety shows,it has become an inevitable trend for the development of variety shows to make use of visual design to create program branding and explore program market value.In recent years,Chinese variety shows with excellent traditional culture as the core have sprung up.Such shows are of great significance for promoting the spread of excellent traditional Chinese culture,enhancing cultural confidence and meeting the cultural consumption needs of the people.However,from the perspective of visual communication,through the visual design of brand image of Chinese style variety shows in recent years,there are some common problems,such as the matching degree between design content and program content needs to be strengthened,the relationship between the whole and the part needs to be coordinated,and the coordination between classical and modern styles needs to be improved.These problems to be solved to a certain extent,affects the sustainable development of the special kind of variety show,to explore the special type of variety show brand image visual design strategy,find out the ways to solve these problems,help shape the good brand image,enhance program brand value,but also to promote Chinese excellent traditional culture abroad,to the world,To improve the soft power of Chinese culture to make a modest contribution.In this paper,the development of brand visual design as the breakthrough point,with special kind of variety show as the main research object,the study of the definition,classification,characteristics,and its brand image visual design on research,development and application status in the process of combing the Chinese style variety shows and the entertainment brand image visual design has carried on the comparison and analysis,then find out the problems existing in the practical application of brand image visual design of Chinese style variety shows.Based on these problems,think and explore the solutions and strategies.After strategy can be applied to the design of the actual cases,with variety show "BRAVO YOUNGSTERS" as an example,the application of appropriate ways,brand vision design,further explore the traditional Chinese elements in the variety show innovative applications in the design of visual brand image,to promote special kind of variety shows the visual style and content of unity and integration,In addition,the integration and innovation of Chinese traditional visual elements and modern design can be realized in the design,so as to improve the brand image visual design level of Chinese style variety show,enrich its cultural connotation,and make Chinese style variety show more competitive and influential in the market.