Research On The Development Of Productization Of The Cultural Tourism Resources Of The She In Jingning County

As the only She Minority Autonomous County across the country,Jingning county has distinctive minority characteristics and unique cultural tourism resources.In recent years,with the continuous improvement of living standards,the ethnic tourism industry as a spiritual pursuit is also booming to the golden period of development.In terms of tourism,people often regard it as a pursuit of their spiritual life so as to help them lead a better life.For instance,it can help them generate more pleasure both physically and mentally and lessen the life burden at the meantime.Moreover,by enhancing the understanding of society and life,a more optimistic life attitude would be developed as well.Hence,tourism could be seen as one of the significant ways to fulfill people's spiritual requirements.In details,during the journey of touring,there are often a series of relevant tourism products with deeper cultural connotation.This becomes popular among the public.This research intends to explore the current picture of the cultural tourism resources in the She in Jingning County by examining the literature review,conducting empirical interviews with relevant staff and field visits.To adopt Jingning She Minority Autonomous County as a sample,classification and evaluation on the local cultural tourism resources have been conducted.After determining the most valuable cultural tourism resources,the implications and insights have been offered so as to help promote the development of the design of cultural tourism products in a corresponding role.Meanwhile,after investigating the current defects in the development of cultural tourism products,further suggestions have been made for the improvement.This research puts forward specific countermeasures for the development of Jingning She ethnic cultural tourism products in different types.Through seizing the characteristics of the She ethnic culture and meeting different needs of different types of tourists,creating diversity of cultural tourism products is necessary.In details,creating tourism products such as sightseeing,experiential programs,vacation,festival culture,and field trips.Based on the real situation of Jingning cultural tourism development,a series of practical suggestions were given as follows: strengthening the construction of tourism infrastructure,improving the quality of tourism services,innovating promotional methods and expanding publicity,increasing awareness of the significance of sustainability,and developing distinctive tourism commodities with minority cultural characteristics.