The Ancient Way And The Jin Style "the Tast Of The Way" Brand Illustration Creation And Research

The title of this graduation design thesis is: The Ancient Way and the Style-"The Taste of the Way" Brand Illustration Creation and Research Based on the author’s extension of hometown cultural learning,my country’s call for “One Belt One Road” and the Zhangjiakou Winter Olympics in recent years have promoted China-Mongolia,China-Russia friendly cultural relations and tourism development.Based on the history of Haalgan-Khuree Routes,through investigations Haalgan-Khuree Routes’ s historical background and story,local characteristics and Shanxi merchants’ culture,create the brand story of the cultural and creative brand of Haalgan-Khuree Routes History Museum in the form of illustrations.This article discusses the relationship between the brand and the illustration,the relationship between the brand and the story,and impresses readers by establishing and perfecting the brand story,so as to promote the cultural and creative brand of the Haalgan-Khuree Routes History Museum.The work is named "The Taste of the Road",which combines the charm of the ancient tea-horse road with the cultural background of Zhangku Avenue,thus highlighting the cultural charm and development potential of the ancient business road,and encourages modern people to learn from Haalgan-Khuree Routes.Excellent business travel spirit adds luster to Zhangjiakou’s business culture and Shanxi Shanxi business culture.This work is an exploratory work.It tries to integrate the brand knowledge learned during the undergraduate study with the illustration language learned during the postgraduate period,to extract the anecdotes and famous legends on Haalgan-Khuree Routes,and explore how to express the illustrations in a more appropriate way And displayed in books.Talking about the primary and secondary relationship of graphic illustration shaping,detail processing,overall composition and plot;talking about the book design of this book.Investigate and learn various presentation methods in the derivatives section,and try to establishing a brand illustration cultural and creative system.