Research On The Publishing Mechanism Of Online Literature Based On The Perspective Of Horizon Of Expectation

With the rise of Internet,online literature was born in China.As an important part of the digital publishing industry,online literature has developed rapidly in the past 20 years,making outstanding contributions to the economy and society.Based on the background of publishing science,using the theoretical concepts such as horizon of expectation,calling structure and implied readers from the theoretical basis of reception aesthetics,in addition to the gatekeeper theory in communication science,this paper analyzes the publishing mechanism of online literature.Based on the perspective of horizon of expectation,this paper studies the operation mode of online literature publishing mechanism,analyzes the specific performance of the online literature authors,platform's editors,and readers,and further discusses the influence of the horizon of expectation to the content,the relationship of participants and the publishing efficiency of the online literature publishing mechanism,and puts forward the corresponding optimization countermeasures,in order to enrich the theoretical research of online literature,and provide some ideas for the online literature industry.This paper mainly uses literature research,interview,case analysis and comparative analysis to complete the research.First of all,this paper combines the characteristics of online literature,and makes clear that the immediacy and interactivity characteristics of online literature cause the particularity of the publishing mechanism of online literature.On this basis,the online literature authors,platform's editors and readers are the main participants in the online literature publishing mechanism.In terms of the operation mode of the online literature publishing mechanism,the function scope of online literature platform has been expanded,and the three main participants,the online literature authors,platform's editors and readers have achieved two-way communication.Then,the paper focuses on the three parts: the online literature authors,the platform's editors,and the readers,and discusses their role performance in the publishing mechanism of online literature from the perspective of horizon of expectation.The online literature authors pay attention to self-expression,and actively publish what they want to write.They attach great importance to the readers' horizon of expectation and satisfy the readers' horizon of expectation in various ways.In addition,they also use their own advantages to shape the readers' horizon of expectation.In the era of online literature,the platforms have more power,so the platform's editors are more powerful.As the gatekeeper,online literature editors constantly seek for the balance between the emphasis on the readers' horizon of expectation and the guidance of the readers' horizon of expectation.The online literature readers have their horizon of expectation before reading online literature works.They interpret the online literature works individually and have imaginative re-creations about online literature works.The acceptance of the readers' group also has an impact on the life length of online literature works.Finally,this paper discusses the further influence of the horizon of expectation on the publishing mechanism.Due to the changes of the performance of the participants,the content,the relationship between the participants,and the overall benefits of the publishing mechanism of online literature are also changed,and some suggestions for the overall optimization of the publishing mechanism of online literature are put forward.