Research Of Local Government's Response To Network Public Opinion In Sudden Incident And Guidance Of Public Opinion

China,undergoing Social transformation,has entered the unexpected period of the troubled times and social public opinion surges.With the rapid development of new media—The mobile Internet,Weibo,WeChat(WeChat public number),the way and efficiency of information distribution,access and transmission are in huge evolution,public opinion environment changed greatly compared with the past.Everyone has a microphone is the most vivid description of the public opinion in the new media era,making Internet the main battlefield of public opinion struggle.The consequences and effects of emergencies era are more and more serious,also the destructive power and the impact on the government have brought great challenges to the government's social management.At present,the local government's ability to cope with unexpected incidents in the new media environment has yet to be improved,There are still many shortcomings in the guiding work of public opinion,such as inadequate early warning of internet sentiments,lack of perfect information releasing system,and weak ability to use new media to do agenda setting.Nevertheless,The 1220 Landslide Accident of Guangming,Shenzhen,as the National Network public sentiment and the highest fever event on December 2015,second only to the overseas beach Stampede accidents,the East Star wreck incident and the Tianjin Port 8.12 explosion accidents in public opinion heat,due to the efficient public opinion guidance of Shenzhen government,there is no secondary disaster and media concentration speculation,highly praised bythe whole country,the full affirmation.It is necessary to analyze the public opinion on the accident network to study the effective measures of local Government's opinion response and guiding in the new media era.By combing the hotspot of public opinion of "The 1220 landslide accident of Shenzhen,Guangming ",this paper analyzes the characteristics of the network public sentiment and the influence of the light 1220 landslide accidents in the new media environment:high Mediaattention,heavy task on press releases and public opinion Guide;rapid fermentation of public opinion,instant detonation;Media resonance,network opinion field continuous fermentation;The relative rationality of the folk opinion field.On this basis,this paper summed up the Shenzhen municipal government's accident response strategy and methods,at the same time the emergency response to the local government public opinion and the the analysis of main problems.The analysis of "The 1220 landslide accident of Shenzhen,Guangming",providing the local government new ideas to dealing with the internet public opinion in the new media era.Local government should enhance the management level of public opinion,establish the comprehensive coordinating body of government sentiment to cope with the monitoring,early warning and response plan mechanism.Enhance the spokesperson system,improve the media literacy level of public servantsto strengthen communication with the superior Department report,regulate public opinion.To use external force,and third party public opinion research institutions.Make use of the new media platform rationally,publish promptly and seize the opportunity.publish content be true and reliable,adhere to the principle of openness and transparency.Content expression humanization,withemotioncolor.The agenda should be set up proactively to guide the direction of public opinion.strengthen the linkage between the media,the network opinion leader.strengthen the cooperation with the media,grasps the initiative;cultivate the network opinion leader,strengthen the communication interaction with the network Big V.