A Study On The Analysis Of The Urrent Work Situation And Capacity Enhancement Of Public Opinion Guidance In Local Government Of Hebei Province

The easy-access,openness,and high interactive quality of Internet has made it a significant place for the gathering of public opinions.With the development of new media platforms,the model of governance in the local administration is also transforming towards a new age of “e-government.” It aims at constructing a new grid-based,three-dimensional structure that bridges the gap between the officials and civilians.In the meanwhile,the public opinion has become increasingly significant in the governance due to its diversity,multiplicity,and time-sensitiveness,the rapid change of social life style has affected the ideological field,and people's behavior mode,thinking mode and value orientation have also shown a more independent and changeable trend,The role of public opinion in the local governance has two sides.On the one hand,as the main body of social surveillance,the general public can facilitate the increase of administrative capacity,strengthen the bond between government and civilians,and thus promote the construction of service-oriented government.On the other hand,if the government fails to efficiently communicate with the public during an outburst of public eventuality,it would lead to challenges of the government's administrative capacity and constant development of negative comments.The failure in proper guidance of public opinion would increase the intensity of governmental works,influence the development of the pubic eventuality itself,and also seriously affect the reputation and credibility of local government.The ability to properly and effectively monitor and guide the public opinion is an important criterion in evaluating the governance capacity of local government.It is crucial in shaping a health relationship between officials and civilians,party members and non-party members,and even has a great influence on the credibility of the local government and the stability of the local society.This phenomenon is more prominent in the grass-roots government work.Correct and effective public opinion guidance can enhance the ruling and leading ability of the grass-roots Party organizations and promote the implementation of the Party's principles and policies,At the same time can unite the spiritual beliefs of the local people,have a common idea,so that the local government in the administrative process more smoothly,more popular.In the face of the new stage of social development,the new ruling situation and new means of communication,we should learn more about the reality of our country while making reference to the experience of leading international advanced public opinion,This paper analyzes the new situation and changes faced by the grass-roots governments in the work of public opinion guidance,grasps the new situation of our social communication environment and Communication Pattern,and confronts various problems and shortcomings in the work of public opinion guidance,in view of the actual problem and the short board analyzes its origin,thus seeks the Promotion Basic Unit government public opinion guidance work ability the countermeasure.In this paper,the typical case of public opinion guidance in Hebei Province—— the major explosion occurred at the Shenghua Chemical Plant,at different levels,as the representative of the grass-roots government public opinion guidance work status,study the characteristics and changes of grass-roots governments in the work of public opinion guidance in the new media environment,identify existing problems and practical results,summed up the challenges and constraints facing the work of public opinion guidance,so as to put forward countermeasures and suggestions.