Research On The Problems And Countermeasures Of Government Guidance Of Public Opinion In Public Emergency

China is in the social transition period, while all kinds of social conflicts and sensitive problems appear. Public emergencies are increasing. At the same time the new media develops rapidly, information dissemination is more convenient, public opinion generation, communication and public opinion pattern is undergoing profound changes. How to effectively guide and deal with the emergent public events is an important part of the ruling government, and also an important indicator of the government's ability to govern. Therefore, the study of the characteristics of public emergencies, the grasping of the law in formation and development of the network of public opinion, and the exploration of the strategies to guide network public opinion in public emergencies for government will form a new pattern to strengthen the government network public opinion guiding force and construct mainstream public opinion atmosphere which is also an important topic in today's public management research.Actively guide the network public opinion of public emergency to the positive transformation of eliminating misunderstanding, drawing lessons and improvement measures, and calming the situation, adhere to the incidents of public news reports in the correct guidance of public opinion, improve the level of emergency decision making is the political requirements and social responsibilities for Party and government in the new period. From the aspect of the government and the media which are important actors in public emergencies, combined with relevant literature, the Article illustrates the concepts, features, their impacts on the community and emergency public events and roles in public emergencies guidance. It analyzes the problems the government guidance in network public opinion such as out of touch of the idea, the lack of the mechanism and interaction. The article explores the in-depth reasons in the government guidance of public emergencies, while compared to domestic and international experience and enlightenment. Finally, it puts forward to strengthen the government to guide the network public opinion of public emergency countermeasures.