Reconstruct Emotional Bond In Community:A Study On The Mediation Effect Between Online Neighborhood Group And Offline Public Participation

The relationship between the Internet and the public life is a hot topic with both theoretical and practical significance.Through literature review,this paper find three problems in literatures.First,most of the existing research regarded Internet as the opposition of the offline society or community,ignoring the possibility of combination of online group and offline community.Second,in trying to understand the Internet's impact on public life,only a few studies viewed the Internet as a virtual community.Third,the existing research mainly discusses the direct relationship between the internet and public participation,while the research on the mechanism between them is also rare.Therefore,this paper focuses on the impact of online neighborhood community on offline public participation,and focuses on the intermediary effect between the two.This paper finds that the direct impact of online neighborhood community on online public participation behavior is relatively weak after considering the factors such as the emotional connection between residents and the community and the residents' sense of self-efficacy.To participate in the online group and the degree of participation in the group,can enhance the sense of belonging to the communit,indirectly promote the participation of citizens in the community public life.In addition,the degree of online participation can also have a positive impact on the residents' efficacy on public affairs.Those residents who have higher online involvement in the high degree of residents,often think they have enough ability to influence the community public affairs.Based on the empirical results,there are three main conclusions.First,the online group is an important way to reshape the neighborhood ties.Second,community emotional bonds and community efficacy are two intermediary mechanism of online neighborhood group's effect on community public participation.Third,this study provides evidence for the construction of the community-oriented new media platforms,and the community administrator should focus on arousing the enthusiasm of the residents in engaging the online group,rather than blindly emphasis on platform construction.At the end of the article,the author discusses the implications and limitations of this study.