On The Local Goverment’s Application Of New Medea Tactics In The Public Crisis

Recently, along with the globalization further speeding up and the rapid development of information technology, the complicated society faces more and more uncertain threat, such as different types of public crisis events often impact our normal life order. Especially the emergence and popularization of high-tech products like mobile phones, the Internet influence and change the traditional media at the same time also led to the arrival of new media era. Under the context of the new media, the social risk and great changes have taken place in the public crisis communication, which tests the government’s crisis management ability. Meanwhile, under the context of the new media, information can be in a larger scope conveyed to the receiving party timely, stimulating the crisis; incomplete regulation increases the probability of crisis; The government is more vulnerable to the supervision of public opinion in the process of crisis management. The development of new media has a huge impact on public crisis management.In the face of the new media, the government, as the major force in the crisis management, should keep pace with the time to improve the ability of applying the new media, in order to make full use of the advantages of the new media. Firstly this paper analyzes the public crisis management research status at home and abroad, and then defines the relevant concepts of new media and public crisis management, and then describes the status of the communication between the government and the new media in public crisis, which reveals that the government in public crisis management has many defects and deficiencies under the new media environment. Thus we need to analyze the root cause of these problems. At last based on the experience of foreign countries, we explore public crisis management model suitable for the Chinese government.That is, to set up the consciousness of public crisis management under the new media environment; Pay attention to public opinion guidance; Improve the system of government public crisis management and new media supervision mechanism under the new media environment; Using new media technology to create public crisis warning mechanism; Set up network platform for the communication of government and the media; Set up specialized agencies and cultivate professional talents to apply effectively the new media correctly, and improve the ability of government to cope with public crisis. So that we can not only enhance the credibility of the government but also work effectively for the welfare of people.