A Study On The Innovation Of Social Enterprise Business Model

Social enterprise is a kind of new public welfare organization which appeared in the background of the economic crisis and welfare reform of the last century.It is also an innovative organization different from government,enterprise and non-profit organization.It achieves its own sustainable development by overcoming the development dilemma of traditional nonprofit organizations and realizing the goal of public welfare through the operation of business model.Social enterprises in the domestic and foreign successful practice experience,such as Grameen Bank,Big Issue,residual friends and other social enterprises also proved that the social enterprises have a strong vitality and future development prospects.China's social enterprise concept introduction time is relatively short,the theoretical basis is not mature,its definition has not reached the unity,this article mainly learn from Yu Keping and Ma Zhongliang view,the social enterprise is defined as "to achieve public welfare goals for Purpose,the use of business model of the means of operation,to create social and economic benefits of win-win innovation organization." In recent years,although the emergence of a number of successful domestic social enterprises,but in general the level of development is still low,can learn from the success stories are very limited.Therefore,how should social enterprises change their thinking,improve the development model to adapt to social development to achieve their own value is the goal of the current industry,academics are focused on and research topics.In this paper,through the study of social enterprise business model innovation,and the business model of the elements,through the analysis of each element to continue to innovate,so as to continue to break through the internal and external difficulties facing the realization of sustainable development and public goals.Theoretical research on this aspect,the current domestic business model of social enterprises has not yet reached a unified definition of this article using J.Mel and O.Skollen on the social business model summary:the establishment of a specific value network to promote social value creation and Distribution,and on this basis for strategic innovation to obtain key resources,and ultimately redefine and create a new customer interface to create social values.According to this definition,this paper divides the business model of social enterprise into three factors:value achievement,key resource and ability and decision.According to these three elements one by one analysis of this article selected "green tomato" public welfare library case,in the conclusion part is mainly based on the social business model of these three elements to improve the analysis to carry out the analysis,as a perspective for the social enterprises can Continuous development to provide ideas.This paper first summarizes the basic conditions of the development of social enterprises at home and abroad by combing the status quo of the development of social enterprises at home and abroad,the transition of economic system,the transformation of government functions,the innovation demand of traditional nonprofit organizations,the growth of public service demand and the recovery of social charity The development of social enterprises provides a good external environment.Then it analyzes the "Green Tomato" public service library,and analyzes the three business models from the value achievement,the key resource and the ability and the strategic decision respectively.Through the business model to extract the internal and external difficulties faced by the development of social enterprises,such as the low efficiency of the business model,the low degree of public interest achievement,the difficulty of performance evaluation,the lack of policy support,the lack of laws and regulations,and the lack of social cognition and credibility And so on,and finally in the conclusion part of this article also through three aspects for the social enterprise business model innovation proposal,respectively,social enterprises themselves should pay attention to double value,clear positioning of internal value and external value;in the specific strategic planning and decision-making process The integration of their own resources and strengthen their own capacity-building,social enterprises in the development process need to integrate government,academia,social resources,and can not be these Resources are isolated.