Analysis Of The Evolution Path Of "Sang Culture" In Social Network

"Sang culture" refers to the language,words or pictures that are popular among young people with decadence,despair,pessimism and other emotions and colors.It is a new form of youth subculture.With "geyoutang" as the representative of "Sang" culture and popular,is a miniature of the youth subculture in the era of social network,it reflects the current youth and collective anxiety,to an extent is the youth in the new period of social mentality and social psychological representation.When "sang culture" as young people a way of expressing emotions in social media,and become a new kind of youth subculture,attention from the society and academics also begin to rise up.What is "sang" ? The cause of "sang culture" ? What is the mode of transmission of "bereavement culture" ? The topics discussed in sociology,linguistics,communication,etc.According to hebdi gerty of the Birmingham school of England,youth subcultures tend to evolve in their own way according to resistance--style--in the way they are collected.And its collection includes the dominant culture to its ideology and commercial collection.For youth "sang culture",the phenomenon of commercial collected more modest,because of this,in the language of decadence and collage parody type face images to express the psychological demands of youth subculture is a kind of resistance networks that are not obvious colour youth subculture,therefore,more suitable for use in context,the term "commercial assimilation".These "business assimilation" comes from the manufacturer's brand,also from some of the network from the media,businesses scramble to use "sangl" cultural symbols for packaging,since the media's "funeral culture" hot style popular in friends circle all presents a kind of bakhtin puts forward state of carnival.At the same time,there are some problems.The author also makes a concrete analysis of these problems and puts forward some countermeasures.In reviewing the past to "sang culture" research,from sociology,social psychology,linguistics,and communications scholars are somewhat to the new form of the youth subculture research,but to put "sang culture" in the category of communication studies in the study also is less,and,for the youth subculture produced in the social network era,the "sangt" culture evolution path of the observation and analysis is also very meaningful.Therefore,the author will carry out specific research on it from this point of view,and hope that this paper can give some reference to the research of "sang culture".