Why Is "Sang" Popular: Analysis Of Youth "Sang Culture" And It's Meaning

“Sang Culture” is a typical case of the current youth popular culture.Youth “Sang Culture” is a kind of youth popular culture that was born on the Internet and spread on social media,characterized by its pessimistic,decadent,powerless and self-deprecating expression.It includes pictures,texts,music,films and other components.It's a representation of youth group emotions,reflecting the dilemma,stress and anxiety that the youth group is facing.The phenomenon of youth “Sang Culture” has aroused widespread concern in the social and academic circles,and has become a topic of discussion in the fields of sociology,linguistics and psychology.The core question of this study is that how can the popularity of “Sang Culture” be possible.The author takes the popular culture theory of sociology as the theoretical framework,and studies the main aspects such as the origin,epidemic reasons and meaning construction of “Sang Culture”.The rise of “Sang Culture” is not only the expression of individual emotions and the mutual resonance of young people.It has more complicated causes and a very unique process of meaning construction.In actual use,"Sang" not only spawns and evolves a series of contents and meanings,but also forms a unique set of popular symbol systems,and forms a set of narrative systems with stylized and networked features.In the process of constructing the popular meaning of “Sang Culture”,youth “Sang Culture” group deconstructs its original meaning through bricolage,appropriation and meaning evolution,and integrates the meaning of its construction into a unified style of expression through homology.“Sang Culture” is a kind of "Sang" that is also true and false.It is the dispelling and resistance of “Sang Culture” of youth group to life.Although it is pessimistic,it does not belong to the true negative and escape.The study finds that the current popular significance of youth “Sang Culture” is mainly manifested in four aspects: Firstly,“Sang Culture” is the imaginative solution to the problem of youth “Sang Culture” group and the moderate resistance to reality.Secondly,youth “Sang” cultural group competes with the mainstream culture for the right to speak,constructs the group in an active self-stigma,and seeks self-identity and group identity.Thirdly,in the process of commercializing “Sang Culture”,a group is not only a consumer,but also a producer of subcultures in exchange for social capital and economic capital.Finally,“Sang Culture” has the aesthetic significance of humanization and popularization.“Meng” is an important aesthetic of“Sang Culture”.The symbol has,to a certain extent,dispelled the negative color of“Sang Culture”.