The Study On The Crisis Communication Of Government In NIMBY Issues

The NIMBY phenomenon was first proposed by O 'hare in the 1970s.In recent years,the public opinion crisis caused by NIMBY phenomenon is frequent,and often has chain reaction and demonstration effect.In addition,many adjacent to avoid conflict,"a see,the" vicious copy of simple compromise with the ring "one stop",also contributed to the adjacent from the project "stigmatized" level,seriously overdrew government credibility,cause huge economic loss and the risk of social stability.The generation and resolution of NIMBY events are the result of a combination of factors.In recent years,it is not difficult to find out that some of the most influential NIMBY events in China are not difficult to find.The communication of the government crisis is a prominent shortboard in the work of NIMBY project,and is also an important reason for the ferment of NIMBY events.Location the lack of scientific nature,the popular science lack of pertinence,communication practices and phenomenon such as lack of initiative,lack of regulation effectiveness,adjacent to avoid project lost in time through the communication with the public questions,solving conflicts,even tear zheng people trust,make important adjacent to avoid projects "Tacitus trap" hidden trouble points and high incidence,the severe challenges of the new era of government image and credibility.The research framework of this paper is divided into four chapters,and the first chapter summarizes the research background,significance,literature review,the basic principles of the government crisis communication,and research ideas.The Second chapter combines the specific case of adjacent event sample analysis,the behavior of the government crisis communication in the third chapter of adjacent events that exist in the government crisis communication obstacles and the reasons were analyzed,and the forth chapter in view of the existing problems and reasons,to improve the government crisis communication efficiency put forward the corresponding optimization strategy.