Research On Communication Mechanism In Government Public Crisis Management

In recent years,the frequent public crisis presents multiple trends,relative to the kind of crisis events,natural disasters related to local government crisis proportion increase gradually,such as "5 · 25 Lu Shan nursing home fire accident" "8 · 12 special major fire explosion accident" tianjin "shandong vaccine event" "Quan Jian" events,as well as of the recent "COVID-19",etc.At present our country government public crisis management ability in the constantly improve,gradually improve communication mechanism,but as a result of a lack of consciousness of crisis communication,imperfect institutions,legal system does not form a complete set,lack the skills to communicate with the media,the public opinion importance is not enough,the government in public crisis management in our country also faces many obstacles,on the communication of limiting the government crisis management quality improvement.Especially in today's information degree rising,We Chat,network media such as weibo,QQ is universal,everyone is from the media,coupled with public crisis has spread fast,big impact and recovery is difficult,if not take effective public crisis management strategy actively cope with proper disposal,will cause bad influence to social harmony and stability,will affect the government's credibility.To sum up,public crisis management has become a compulsory course for local government departments under the current social background.The issue of health care products "Quan Jian" caused by the network public opinion as the breakthrough point,through the background,after review of events,social influence,the government response,the network public opinion and the public reaction,with the help of public crisis response associated with decision making theory and habermas "communication theory",analyze the process of government departments in dealing with public safety emergencies,the response lag and even negative response,information disclosure is not timely and transparent,lack of communication with the media interaction and cooperative governance between government departments is not smooth,further analyze the problems and their causes,It is concluded that the main causes of the problems are the poor communication mechanism of the government's public crisis management,which is manifested as the weak crisis concept,the imperfect information disclosure mechanism,the inadequate guidance of public opinion,and the public's right to know.Based on the analysis of public crisis management in government emergency response and communication on the basis of the status quo,"Quan Jian" events,for example,the theoretical analysis,literature research,data collection,using case analysis summary "Quan Jian" event in the process of crisis communication between government departments to draw lessons from the experience of the practice,analysis our country government public crisis management communication problems and causes,through the analysis of the internal and external communication,communication with the media and the public,on the basis of a preliminary explore the countermeasures and Suggestions of perfecting our country's government crisis communication mechanism.