| With the development of modern informatization,the internet has become an indispensable part in people’s production and life.Now most of the people communicate with each other through the internet.And people have fully realized that their material lives have been closely connected with the internet,and the dream of global village is gradually coming true.However,the Internet is like a double-edged sword.With the continuous development of the internet,the phenomenon of reputation infringement in the network environment is becoming more and more serious,and it has become one of the issues attracting great social attention.Because of the virtual nature of internet,Internet users mostly will choose a fictional identity for their activities in the Internet world,which has led to a common phenomenon,that is,the high separation between the online identity and real identity.There have been clear statements on the regulations about civil activities of the civil subject in our civil law.However,due to the continuous improvement of Internet technology,there is a rapidly increasing reputation infringement phenomenon in the network environment,which has brought new challenges to the traditional civil law.And it also has created great difficulties and workload to the determination of civil infringement acts.Therefore,the phenomena of infringement of real social identity by online virtue identity,infringement of online virtue identity by real social identity,infringement between online virtue identities appearing in the current society have become a hot topic in the field of legal theory and practice.Based on the comparison between the reputation infringement in the network environment and common reputation infringement,the manifestations of reputation infringement in the network environment in the current society are introduced in the form of cases in the first section of the paper,and the characteristics of right of reputation in the network environment are demonstrated.And it illustrates whether virtual subjects have the right of reputation,so as to explain the root causes of reputation infringement in the network environment;in the second section,relief identification methods of reputation infringement in the network environment in thecurrent theory and practice circle are discussed to show that with the increasingly development of network in our country,the way of relief has not been able to keep up with the reality of the increasing reputation infringement in the network environment.The phenomenon of reputation infringement in the network environment is arising frequently.In the third section,the significance of our country maintaining the healthy and orderly development of the internet is expounded.Relevant regulations have been formulated at the legal level,which has played a certain role in preventing the infringement of reputation right on the internet.But at the same time there are some new problems arising at the legislative level;in the fourth section,some suggestions about protecting the reputation of Internet users are put forward.A three-dimensional protection mode is proposed,which is mainly about strengthening the legislative work on reputation right in the Network environment,improving judicial protection procedures,establishing reasonable supervision and relief mechanism,and strengthening the regulation of organizations of the network industry,using the network user’s own moral quality to backlash the harmful practice on the internet,hoping to continue to promote the protection of reputation right in the network environment,create a civilized Network environment and adapt to the new normal of China’s development. |