Research On The United Front Culture In Colleges And Universities From The Perspective Of New Media

In the party's historical process,the united front has always been one of the important magic weapons for our party.Since the 18 th National Congress of the Communist Party of China,General Secretary Xi Jinping pay high attention to the work of the united front.Colleges and universities are an important area where the party to carries out united front work.The united front culture in colleges and universities not only concentrates the development of the united front in colleges and universities,but also guides the colleges and universities in further carrying out the united front work.The united front culture in colleges and universities plays an important role in fostering and unite non-party personnel,consolidating the coalition for the united front,and forming a pattern of the great united front,the great alliance and the great unity.Nowadays,with the rapid development of new media,the media structure has undergone tremendous changes,it provides a new opportunity for the development of the united front culture in colleges and universities.Therefore,colleges and universities should fully recognize and play the role of new media,update the propaganda methods of the united front culture in universities,study new situations and solve new problems with time,these will help the new situation of the development of the united front culture in colleges and universities and promote the progress of the united front in universities.This study is based on literature research and theoretical research,from five parts of the new media perspective to research united front culture.The first part is the introduction,which mainly expounds the research purpose,research significance,research methods and research innovations of the dissertation,and summarizes the research results of domestic and foreign scholars on this topic.The second part explores the theoretical foundation of the united front culture in colleges and universities from the perspective of the traditional culture of the Marxist united front theory and the idea of the united front.It also interprets the relevant theories of the new media and the united front culture in universities.The third part analyzes the value and function of new media in the united front culture in colleges and universities.The value is divided into three aspects: communication value,media value and guiding value.The fourth part analyzes the problems existing and the reasons for the existing problems in the development of the united front culture from the perspective of the new media from the aspects of the main body of the united front culture,the non-party outside the university,the environment and the propaganda platform.The fifth part puts forward countermeasures to solve specific problems.Only by giving full play to the propaganda role of the main body of the united front culture in colleges and universities,consolidating the consensus of non-party people in colleges and universities,optimizing the development environment for the the united front culture in colleges and universities,making full use of and strengthening the supervision of new media,the integration of existing media resources.Only in these ways,we can create a good atmosphere for the development of the united front culture in colleges and universities.