Research On Market Operation Mode Of Charity Investment Project

In 2006,venture philanthropy entered China market and project bidding of venture carried out in the form of enterprises or governments buying the service was generated all around the country.This paper will take public welfare project EX initiated by HSBC in Qingdao(hereinafter refer to Qingdao bank).Through developing,managing and implementing specific processes of public welfare program such as actively participating program operation,following enterprise initiation,government assisting investment support,entrusting supervision,management and planning of the third party and specific execution and operation of social organizations.It mainly analyzes relationships of various collaborative bodies and operation systems of program as this program running up,explore and deeply analyze advantages of welfare programs to conduct this operation mode and profoundly reflect several elements affecting program operation progresses and effects.Summarize high-efficient operation thoughts and methods of social organizations on this type of programs.In other words,from the aspect of overall operation progress of program,it includes program approval,program execution,program evaluation.In the program approval period,it need to pay attention on background and targets of program,target development,winning the biding of the program.EX welfare program adapts the method of competitive tender of enterprises and introduces review argumentation,supervision implementation and competitions and so on to improve overall satisfaction degrees of related beneficiaries and avoid the possibility of investment failure of sponsors.In the program marketization execution period,efficiently allocate resources and achieve the goals of improving service professional level and integrating resources.The schedule control of the program should be implemented designedly and skillfully in the form of working processes.There is interior stimulation mechanism to combine both material and spiritual incentives so that it can improve initiatives of team members and strengthen core competition of team.There are both interior supervision and risk control mechanisms.During program evaluation phase,select evaluation bodies and methods and adopt thoughts and methods achieving effective and objective evaluations on social and economic benefits of various related beneficiaries,laying foundation for project management of public welfare led and invested by enterprises.Meanwhile,it also appeal related government departments to build corresponding legal systems,strengthen guarantee and supporting on Venture Philanthropy led by enterprises,improve social supervision system and cultivate benign mechanism innovation environment.As the program operator,it is essential to optimize internal organization management,improve organization cooperative governance level and promote financing and investment methods of programs.