Study On The Governance Offorced Consumption In Chinese Travelling To Thailand Tour Market By China And Thailand

With the development of global tourism economy and trade,the development of tourism cooperation between China and Thailand is developing at a rapid pace,and Thailand has become the preferred destination for Chinese tourists to travel abroad.Thailand's country is located in Southeast Asia,and rich in tourism resources.Furthermore,there are pleasant climate and convenient transportation.All these advantages make it one of the world-renowned tourist countries.However,the issue of "forced consumption" has been flooding and worsening in the fiercely competitive China-Thailand tourism market.At the same time,it has also caused difficulties in the process of tourism cooperation between China and Thailand.In order to take advantage of the fast economic development of tourism and earn more profits,tourism operators have launched fierce competition.To attract to more tourists,they provided a wide range of tourism products and made the tourism commitments what called "low-cost and high-quality".How to deal with the order of the tourism market?How to meet the needs of tourism consumers?How to protect the rights and interests of tourists forced to consume?A series of questions have attracted the attention of many scholars and experts.This paper expounds the universality and severity of the phenomenon of forced consumption in Thailand tour market and analyzes the reasons why China and Thailand have no obvious effect on "forced consumption" of management in tour market.It emphasizes the importance of cracking down on zero-paying fare and the necessity of managing commercial bribery,and focus on how China and Thailand respectively manage the compulsory consumption of Chinese citizens in the Thailand's tourist market in accordance with the principle of territorial jurisdiction,and promote the better cooperation between China and Thailand in coping with compulsory consumption.This article is composed of the following parts:The first part introduces the existing compulsive consumption phenomenon in the tourism market of China and Thailand and analyzes the necessity for China and Thailand to govern the forced consumption of Chinese tourists in Thailand.The second part focuses on why Chinese citizens who travel to Thailand have been forced to consume,as well as attracts attention to that,commercial bribery is the entry point for the treatment of compulsive consumption,and argued that the feasibility for China and Thailand to govern the forced consumption of Chinese tourists in Thailand.The third part demonstrates the measures taken by China to govern the Chinese domestic tour wholesaler.The fourth part demonstrates the measures taken by Thailand to manage the Thai domestic tour operator.The final part focuses on demonstrating the basis for that how China and Thailand conduct multi-agency cooperation and push forward co-operation to govern the chaotic consumption of Chinese citizens in Thailand's tourist market.