Study On The Optimization Strategy Of The Government Regulation Of Public Service Advertising

To create activities,to strengthen the management of public welfare advert ising,civilized city in china has accumulated rich practical experience,but in th e face of the reality of low education of overall urban residents and all kinds of interests conflict,the government gets limited budget to strengthen the publi c welfare advertisement management,the arrangement of public welfare advert isement content has limited influence,the market plays a limited role in public welfare advertisement enthusiasm,thus public service ads construction develop ment is still in a relatively passive situation.To strengthen the public welfare advertisement is the important content of socialist spiritual civilization construction with chinese characteristics.Govern ment regulation optimization strategy of public welfare advertisement with a co mprehensive research system and rich content is a necessary measure for prom oting the construction of spiritual civilization as a whole.To this end,the gov ernment needs to establish a regulatory mechanism that conforms to the health y development needs of public service advertisements as soon as possible.Bas ed on this understanding,this paper tries to improve the public service ads go vernment regulation system of laws and regulations,improve the public service ads constraint mechanism,the construction of public service ads government regulation system,establishing public service ads of the modern market financ ing mechanism,and explore the business integration of public advertising the f ive aspects such as the optimization strategy of public advertising government regulation.