The Social Media Era Of Socialist Core Values Spread Innovation Research

The people have faith,the nation has hope,the state has the strength.As the core of socialism ideology,Socialist core values is the spiritual home of the Chinese nation and the core of the soft strength of the national culture.We need all the people of the whole countr y to agree with Socialist core values,to follow and consciously practice it.Currently,as the highly popular of social media,Promoting the network publicity and education of the socialist core values related to the thought unity and the value consensus of the whole nation,Also related to the party's ruling foundation and the country's long-term stability.Social media is an online interactive platform based on Internet,which can realize UGC,two-way communication and real-time sharing.With the development of Internet technology,social media has gone through three stages:germination,cultivation and development,which function constantly integrated and form continuously expanded.There are many forms of social media,which can be divided into three types:information centered,user centered and social centered.Each type of social media in the process of communication is showing the characteristics of UGC,two-way communication,Strong sociability,media integration and massive data,and play an active role in politics,economy,society and culture.As the most popular application of Internet technology development,Social media is challenging the dominant position of Ideological and political education and ideological communication in traditional media,and is affecting the spread of socialist core values from the communication technology,structure,environment,audience psychology four aspects.At the same time,in view of the high popularity of social media,and Highly related to the carrier of Ideological and political education,,as well as a high degree of dependence on people,social media is an essential way to spread the socialist core values.Through this platform,the spread of socialist values can be better to show the advantages of socialization,popularization,visualization,and life-oriented,and further expand its spread breadth,extension,viscosity and validity.The interaction communication mode of social media can realize the spread of socialist core values' integrity and comprehensiveness,dialectical quality and interactivity,dynamic and development as well as practicability and flexibility.However,the current spread effect of socialist core values by social media is not satisfactory in the cognitive,attitude and behavior three aspects.This is because the social media dissemination of socialist core values is still in the initial stage of development,the communication subject,communication media,communication content and receiver still have some immature and imperfect places.Social media dissemination of socialist core values is a system engineering,to solve the dilemma of dissemination of socialist core values,needs to establish a system of thinking,and needs to take into consideration both needs of the state and the interests of the collectives.To realize the socialist core values of effective communication in social media,We need to be committed to the construction of the main system of multi linkage,the reconstruction of various forms of communication media,the resonance system with the same frequency and the ability to shape the media literacy.