A Study On The Communication Of Socialist Core Values By Local Mainstream Media Since The 18th National Congress Of The Communist Party Of China

With the development of economic globalization,political multipolarization,cultural diversification and information dissemination diversification,the mainstream ideology of our country has been challenged,peopleundefineds mainstream values have been impacted,and the environmental changes at home and abroad need to vigorously carry forward the core values of socialism.As a local mainstream media with a history of more than 70 years,Kaifeng daily media has played an important role in the practice of spreading socialist core values.In the process of carrying forward the socialist core values and defending the socialist mainstream ideology,Kaifeng Daily melt media has formed distinct characteristics and accumulated valuable experience,which provides reference for other local mainstream media to spread the socialist core values under the new era.Combing the content and influence of the core values of kaifeng daily media since the 18 th national congress,exploring its characteristics and experience,it is of profound theoretical and practical significance for socialism with chinese characteristics to gather consensus,strengthen cultural self-confidence,enrich cultural connotation,and the development of china’s modernization.Since the 18 th National Congress of the Communist Party of China,profound changes have taken place in the domestic and foreign environment,which has caused a certain impact on the construction of socialist mainstream ideology and the cultivation of socialist core values.The Party and the government attach great importance to the cultivation of socialist core values,especially the media in the dissemination of socialist core values shoulder an important responsibility.As an important medium of cultural communication in the new era,melt media plays a unique role in the process of spreading socialist core values.After the 18 th National Congress,the local mainstream media spread the socialist core values through the historical evolution from the traditional media to the melt media,and the communication strength is constantly strengthened.After a lot of reading the manuscripts of Kaifeng Daily,Bianliang Evening News and Kaifeng Net and other Kaifeng Daily Fusion Media since the 18 th National Congress of the Communist Party of China,this paper mainly selects the main contents of Kaifeng Daily Fusion Media to spread the core values of socialism,and expounds the vivid practice of cultivating and practicing the core values of socialism in Kaifeng.In the process of spreading these contents,it mainly plays an important role in sound transmission,recording,diffusion and interaction,and plays an important role in many fields.Through a representative news cases and data analysis,summed up the opening of the media media dissemination of socialist core values focus on outstanding traditional culture,Kaifeng characteristics,the spirit of the times and socialist core values of the distinctive characteristics.At the same time,it concludes that we should adhere to the principle of party spirit,take the people as the center,speed up the integration of the media,improve the incentive mechanism,and intensify innovation,so as to improve the guiding power of the socialist core values,the efficiency of communication,the intensity of communication and its own vitality.However,the challenges faced by the local mainstream media,represented by the Kaifeng Daily,to disseminate the core values of socialism still exist,and the responsibilities for the future remain great.In general,the local mainstream media disseminate the core values of socialism with rich contents,diverse ways,advanced means,wide publicity coverage and closer to the people’s life at the grass-roots level,which is conducive to the cultivation and practice of the core values of socialism in the local areas,to the enhancement of the level of urban civilization and cultural self-confidence,and to the provision of spiritual support for the modernization of the city.At the same time,from the core values of media communication in Kaifeng Daily,we can explore the development trend of media communication in the future,and provide historical reference for political communication and media transformation and development.However,the current media integration should be internal "small integration ",in the process of spreading socialist core values still need to further strengthen communication efforts,improve communication efficiency.In the future,the mainstream media will realize the real "great integration" through institutional reform and market-oriented operation,and fully integrate and transfer media resources,so as to better enable the socialist core values to settle in the local areas in detail,fall into small places and put into practice,and let the local people enter the brain,into the heart and into the action of the socialist core values,so that the socialist core values can be cultivated and practiced in the local areas.