The Research On The Problems And Countermeasures Of The Current Consumer Society In China

In the 20th century,the western society moves from the production age into the consumption age,which means the main axis of social development has changed.In the age of consumer society,the social operation system,values of the times,even the way of individual value appeals have changed significantly.With the comprehensive transformation of social economic structure and culture,a large number of western scholars and theorists have done so much research to critique the present capitalism in the platform of consumer society.China has put forward a goal that the society with well-to-do level all-sided will be built up in 2020.1n the four decades of reform and opening,the rapid growth in economics leads the great changes in the society.Consumption has become the leading driving force for production.In the comprehensive transformation of Chinese society,although work is still an important channel for people to earn income and gain social status,people have got rid of the bondage of work ethics with the influence of western consumerism.Many people regard consumption as the purpose and means to realize the value of life and pursue the satisfaction and vanity of the of the commodities' symbolic value blindly.To a large extent,extravagant,symbolic,conspicuous consumption and the other irrational consumption has become an important alternative and supplementary way to gain sense of personal identification,social respect and even self worth.A series of eco-environment problems and mental crisis were aroused by the irrational consumption.It affects the sustainable development of China and also harm to realize the individual free and comprehensive development.This article is based on Marx,Engels's theory of consumption,alienation and ideology.This paper combines the cultural criticism theory and semiotic theory in the classical texts of Western New Marxism and tries to explain the motive force and development context of the current consumer society in China.This paper has introduced the positive influence and put forward countermeasures to deal with the crisis of consumer society to provide a theoretical reference for a reasonable and orderly consumption society culture with Chinese characteristics.It has five parts:Firstly,it determined the research methods and ideas with the research objectives,criticized the domestic and foreign literature to find the deficiency of the current research and defined the relevant basic concepts.Secondly,it selected Marcuse,Baudrillard and other scholars of Western New Marxism to expound the construction of consumer society theory in modern reflection.Thirdly,it discussed the cause of consumer society in China from the great development of productivity,the extreme expansion of the market and the transformation of the concept of national consumption.It reveals the process of Chinese society's change from "traditional type" to "modern type" and the production changed from "durable type" to "rapid used type" and the consumption changed from "thrifty type" to "wasteful type".Then it criticized the crisis of social life,information security,spiritual world and ecological environment if China enters a consumer society too early.Finally,it is pointed out that China needs to establish a correct view of consumption for liberation come and develop the productive forces for material liberation,deepening the various reforms to limit the excessive consumption.