Study On Marxist Thought Of Consumption Alienation And Its Contemporary Enlightenment

The problem of consumption alienation poses a major challenge to the social and economic development,the stable operation of the country,and even the sustainable development of all mankind.It is an urgent and important task to explore the causes of consumption alienation,clarify the harm it brings,and find out the countermeasures to crack the consumption alienation.Consumption alienation has a profound Marxist theoretical background.On the basis of criticizing and inheriting Marx’s alienated labor theory,Western Marxist theorists have conducted in-depth research on alienation in the field of consumption in capitalist society and put forward the "consumption alienation theory".As China’s economic development enters the new normal,the phenomenon of consumption alienation in my country has its particularity,showing a variety of forms of alienation.The countermeasures to overcome the problem of consumption alienation must also be made from multiple levels of the country,society,and individuals.To sort out and explore Marxist thoughts on consumption alienation and its contemporary enlightenment not only has great theoretical significance for the development of Marxism in China,but also has practical significance for the stable operation and development of China’s economy.Through combing,integration,and analysis,this article uses Hegel,Feuerbach and Marx’s alienation theories as the forerunner to explore the theoretical basis of consumption alienation,and explores the consumption alienation against the background of the two social states of free competition and monopoly development in capitalist society.The background of the generation.Based on Marx’s exposition on the relationship between production and consumption,interpret the basic connotation of consumption and consumption alienation,and explore the causes of consumption alienation from the "political system","capital logic" and "consumerism trend",explain the harm caused by consumption alienation to the relationship between capitalists and workers,the relationship between man and nature,and the development of man himself.At the same time,based on the current situation of consumption in China,I summarized the specific manifestations of consumption alienation in the new era,and found a national,social,and individual countermeasure to overcome the problem of consumption alienation.In addition,I have overall considered the contemporary value of Marxist consumption alienation thought,and found the theoretical enlightenment of consumption alienation thought from the development of Marxism in China and the formation of consumption theory with Chinese characteristics,from the critique of capitalist private ownership,the warning to the development of market economy,and the enlightenment of the harmonious coexistence of man and nature,the realistic critique of the thought of consumption alienation is found.All in all,this article aims to sort out and perfect Marxist thoughts on consumption alienation by studying the classics of Marxism,combining with the reality of consumption in our country,find out specific countermeasures to eliminate consumption alienation,and strive to establish a correct consumption concept in our society.An ecological and green healthy consumption model provides a good recipe for the reform of the demand side and supply side of the market economy,clears obstacles to the people’s pursuit of a happy and beautiful life,and contributes to the construction of socialism.