Research On Omni-media Age In Ideology Discourse Power In Network Of Socialism

At present,the dispute of ideology discourse has become increasingly fierce.Socialist ideology is currently the mainstream ideology of Chinese society,is a part of marxist ideology.Ideological struggle embodied in the socialist ideology and other social ideological trend of voice competition in the network platform.This paper argues that ideological power competition mainly through the network platform of the rights of the gatekeeper to take over the agenda-setting,discourse power,as well as the socialist ideology in all media era reflected in comprehensive promotion path.Therefore,the analysis of current status of network voice of socialist ideology,discourse agenda-setting present situation,the gatekeeper power status,and how to solve the problem of its network power,is the key of this article.First of all,this paper combined with the current the latest communication concept-in the media age as the research background,in analyzing the whole background of media on the basis of the concept of reference and use of philosophy,the marxist theory,communication,sociology and other multi-disciplinary knowledge,try to expand the scope and depth of ideological discourse theory research.At the same time,combining with the current socialist ideology in the period of mass communication function and network communication,the problem,therefore,this paper argues that all media thought,technology can be used to effectively to promote socialist ideology.Second,network voice for socialist ideology,in the final analysis is the innovation of marxism,socialism with Chinese characteristics,only firmly grasp the marxist ideological influence,leadership,management,network voice of socialist ideology also won the battle.This article begins with detailed combing the ideological propaganda of marxist thought,sorting comrade xi since the eighteenth big important instructions about the ideological work of the communist party of China.In this paper,the socialist ideology after defining the basic concepts such as network voice.Then,how to effectively develop the network propaganda work principle and construction paths,not an armchair strategist,need to reasonably influence the empirical analysis to socialist ideology,need combined with the concept of ideology discourse,namely voice effects,the transmission form and carrier,discourse analysis influencing factors of three dimensions.So this article to socialist ideology discourse effect,the transmission form and carrier,the factors influencing discourse study was conducted in three dimensions.Then combined with June to July,2016 in a series of social issues arising in the course of the Internet,using the detailed data analysis and complete the chart shows,explained the socialist ideology in the network voice for the dynamic performance.This paper choose from two perspectives of capital and technology analysis of related cases,found that the current individual dilemma has replaced the authoritarian dilemma,Internet users can become news maker and communicators.And in the capital logic,under the control of the news media organizations to reach a compromise,often with other interest groups cover some important events,modification or reconstruction.This makes the Internet technology(search engines,since the media platform)say the current socialist ideology network,impact of socialist agenda setting network discourse,and weaken the gatekeepers power of socialist ideology.So this article draw the conclusion:first,the current socialist ideology discourse power network influence degree,the socialist ideology in the network have multiple expression,marxism and the theory of socialism with Chinese characteristics,the socialist core values will prevail among the people.But the socialist ideology network voice in the weak aspect in the network should not be ignored,should continue to improve,if not timely and effective supplement,then the socialist ideology discourse network must be further broken down,so network position loses,comprehensive its consequences.Second,the media age spread all aspects of socialist ideology is an extremely effective opportunity.Propaganda workers should take this day and age,make full use of the media technology,accelerate the media convergence.Should adhere to the principle of Xi general secretary of the propaganda work,around this principle,speed up the transformation of traditional media to new media,the propaganda work thinking,technical way and method to update,supplement in time.Network propaganda department abide by the "gatekeeper" role,and the active network discourse topic agenda setting,for the socialist ideology in the network spread of build a good atmosphere.Finally,this paper combined with the People's Daily media all central kitchen demonstration function has carried on the detailed explanation.This paper argues that propaganda work is top-down propaganda and education,but at the same time,the network media intervention,bottom-up dissemination has become mainstream.Current party and government leading socialist ideological propaganda work to fully occupy the existing network platform,using the spread of weibo,WeChat influence,take the initiative to release their contents,ideological construction related to report for duty,but is different from the traditional mass communication,to fully meet young people aesthetic and reading habits,strengthen theoretical and empirical interpretation and analysis,strengthen the authority of the propaganda department.