Research On Public Crisis Management In China In The Age Of New Media

The dissemination of information in the Internet era presents a rapid,extensive and stratification,which makes it more difficult for government departments to supervise information transmission.On the one hand,the communication mode of Internet information,represented by the new media,carries out "positive energy" in the whole society,on the other hand,it also objectively magnifies the harm caused by the "rumor".Public crisis has become the focus of information communication with its sudden,harmfulness and high social concern.After the occurrence of public crisis,the new media has taken the main channel of information dissemination.The rapid and wide spread of the information of the new media also makes the environment more complicated by the government in the crisis management..Therefore,in the new media environment,how to cope with the public crisis scientifically and make better use of the new media to deal with the crisis has become an unavoidable problem in the field of public management research.Taking the case of "8 / 12" in Tianjin port in China as a case,the present situation,problems and optimization strategies of government public crisis management under the new media environment are discussed in combination with the methods of literature analysis,case analysis and comparative analysis.Through the research in this paper,it can provide theoretical support and practical reference for improving the crisis management ability of our government to a certain extent.Based on the public crisis management under the new media environment,this paper first expounds the related theories of new media and public crisis management and the influence mechanism of new media on public crisis management.Secondly,it introduces the current situation of the development of new media in China and the current situation of public crisis management.On this basis,it introduces the danger of "8.12" in Tianjin port.The case of chemical warehouse explosion was analyzed.The incident not only exposes the problem of the persistent disease in the management of public crisis in our country,but also reflects the short board of our government in responding to the new situation in the new media environment.The problems of the government public crisis management under the new media environment include: the imperfect response mechanism of the new media,the lack of guidance to the public opinion of the mainstream media,and the lack of the crisis management ability of the new media.The main reasons are as follows: the relevant rules and regulations are in the form,the guidance mechanism of public opinion has not been formed under the new media environment,and the high quality talents to deal with the new media and the cross field crisis management are lacking.On this basis,the article draws on the experience of the public crisis management of the foreign government under the new media environment,and puts forward some suggestions to improve the public crisis management system under the new media environment of China,including perfecting the legal system,strengthening the government's ability to manage its own crisis management,improving the government's ability to guide public opinion in the guidance of the new media,and promoting the public.Media literacy and public crisis response capabilities,and build a benign interaction mechanism between the three parties of the government,the media and the public.