A Study On The Influence Of New Media On Farmers' Values In Dingxi City,Gansu Province

Since the beginning of the 21 st century,with the continuous development of new media,especially with the "Internet Plus," and the development of big data technology,the momentum of new media has grown even further.The widespread use of new media has profoundly changed the contemporary life habits,social and cultural patterns and modes of communication,and society have entered a period of accelerated transformation,and people's values have undergone tremendous changes.The new media also provided a new way for farmers to learn agricultural science and technology,obtain information,and change their concepts.However,the information disseminated by new media has a high degree of sharing,and the bad news disseminated has a great influence on the values of farmers.It poses a severe challenge to the education of the current peasant values.Under the background of new media,how peasant values education is going with the times has become a major proposition for China to enter into a new era of new media.The paper consists of an introduction and five parts of the text.The introduction part mainly discusses the research background and significance,briefly describes the research status of new media at home and abroad,and briefly introduces the research ideas and research methods.The first part defines the concepts related to new media and farmers' values.This section lays a theoretical foundation for analyzing the impact of new media on farmers' values in Dingxi City,Gansu Province.In the second part,a questionnaire survey was conducted on the status quo of the use of new media and values by farmers in Dingxi City,Gansu Province in the new media era.The questionnaire results were analyzed in detail.In the third part,based on the results of the questionnaire analysis,the paper analyzes the positive and negative influence of the new media on farmers' values in Dingxi City,Gansu Province.The fourth part analyzes the new media's influence on farmers' values in Dingxi City,Gansu Province,from three aspects: the dual effects of new media,the government's weakness in the supervision of new media,and the "clocking effect" of farmers' values.The fifth part puts forward the strategy of strengthening the management of new media and cultivating the correct peasant values from four aspects: the construction of the mainstream media of the government,the formulation of new media laws,the third-party forces,and the level of education received by farmers.