On The Function Of Ideological And Political Education Of We Media

With the continuous progress of information technology and the development of mobile communication methods,various forms of we media have begun to appear.We media can transfer efficient and convenient content of information and provide effective communication channels for the ideological and political education,on the one hand,it can effectively increase the form of Ideological and political education,on the other hand,it can also expand the educational resources,promoting the ideological and political education innovation and enhance the appeal.In terms of Ideological and political education,the role played by the we media is mainly as the carrier of Ideological and political education,playing a unique role in Ideological and political education function,mainly manifested in information exchange,ideological guidance,public opinion guidance and behavior supervision.Since that we media and ideological and political education have the inherent connection of the same nature of communication,the same function,the integration of modes and the similarities of essential elements,it holds that it is feasible and necessary to utilize we media to do ideological and political education.Specifically,the media's theory of gatekeeper,agenda-setting theory and two environmental theories provide feasibility for the ideological and political education of we media.The emerging social needs have intensified the exploration of the necessity and urgency for the ideological and political education function of we media.The ideological and political education of we media and ideological education are the we media of some functions of ideological and political education attributes.They have been practiced on the issue of ideological and political education and have achieved satisfactory results.But in reality,there are problems of value orientation,audience stratification and supervision in the process of giving full play to the function of Ideological and political education through the way of we media.This research discusses and analyzes the related measures and countermeasures in optimizing its own system,tightening up user relationship,perfecting supervision mechanism and enhancing interaction function.It can be used as a reference for improving the efficiency in the ideological and political education of we media.