The Study On Problems For Decision In Z Company Donates Video-phones To Left-behind Children

This study focus on optimal selection involved with left behind children to be donated videophone in limited quantities.This study is an action guide to choosing the quantities,the partners,the donee and the advising-mix during charity marketing.This study analyzes that enterprises take the corporate social responsibility through charity behavior is a good strategy,which enhance competitiveness of enterprises in all aspects.It is also an effective marketing strategy that reaches a win-win situation for society and enterprises.This study analyzes the optimal selection of donation quantities through calculating the break-even point.Based on the varieties partners,this paper presents a model for the evaluation and selection of donation channels with the combination of AHP and TOPSIS.It also presents a selection object evaluation index system to guide how to choose donee.Finally,it shows how to use the linear programming model to solver the best quantities of advising-mix while the budget is not too much.The better charity marketing influence more and more people to join the charity and let more people have a sense of the product and enterprise image,which helps the enterprise promote the corporate image and occupy the market opportunities.To get win-win,the enterprises must with the sense of controlling the cost,selecting good partners,taking importance at the results when make the donation to charity.We should make full research and analysis before donation actions,so that we can make the donation more valuable and get twice the result with half the effort.