Research On The Role Of Government In The Developmentof Healthy Tourism In Jiangxi Province

With the continuous development of the country's social economy,people's living standards continue to improve,and the need for healthy tourism has become the mainstream trend of the market and the hot spot of the times.Healthy tourism is not a simple,traditional tourism development.It is based on the promotion and integration of physical and mental health and deep integration of tourism.It provides relief in the form of tourism,relaxation and physical and mental health,and enrichment of health.A new form of form,multi-channel health service,health and tourism cycle,integration,all-round health service industry and tourism.Its core has shifted to meeting the needs of the public's physical and mental health and is a category of social public governance.The development of healthy tourism can expand domestic demand,stabilize growth,promote employment,benefit the people's livelihood,protect health,enhance regional competitiveness and maintain the stability and harmony of the government's management society,so that the people's sense of well-being and gains in life are improved.The full-cycle life health service lays a solid foundation.Many countries and regions have regarded health tourism as an important industry and encouraged the development of healthy tourism.On the basis of combing a large amount of literature,it expounds the important role of promoting healthy tourism development in comprehensively managing society,accelerating economic development and promoting industrial development,and defines the concepts of health tourism and government roles.Through the analysis of the current situation of health tourism development in Jiangxi Province,we can see the five roles played by the government in the development of health tourism in Jiangxi Province,namely,guides,developers,coordinators,referrals,and regulators;pointing out that the main reason for the problems caused by the role of the government in the development of health tourism in Jiangxi Province is that the existing government role is not well positioned,the role of the government is not enough,the main body and form of government role-playing are not compatible with the development of healthy tourism.And put forward countermeasures and suggestions for improving the role of the government in the development of health tourism in Jiangxi Province.