Research On Government Regulation Of Personal Network Help Behavior

Personal network help behavior is a new style of help-seeking in recent years with the development and popularity of Internet technology.This brand new way of asking for help has the characteristics of fast information dissemination,high fundraising efficiency,and low participation threshold.The personal network help behavior not only plays a huge role in promoting the development of China's online philanthropy but also becomes a useful supplement to China's social security system.It makes charity no longer limited by time,space and wealth,effectively cover the shortage of traditional charity and showing great potential.However,due to the lack of necessary supervision and constraint,in the case of problems such as negative externalities and information asymmetry,personal network help-seeking behavior has triggered a series of social issues such as scams,fraudulent donations,and so on,which has tarnished the social credibility of online philanthropy.We should be aware that personal network help-seeking behavior to rely on its own adjustment to achieve norms and constraints is unrealistic.The government should assume the necessary regulatory responsibility and social governance functions.Based on the protection of public interest and the needs of social governance.Introducing the concept of government regulation of the negative externalities and information asymmetry.In order to analyze the typical case--"Luo Er event",we will deeply analyze the problems and causes of the personal network help-seeking behavior.While developing the necessity and feasibility study of government regulation of personal network help-seeking behavior.We should strengthen the supervision of personal network help-seeking behavior from seven aspects which include build a social credit system,improve the information disclosure mechanism,clarify the network platform audit supervision responsibility,standardize the use and management of donation funds,establish and improve the personal network help-seeking behavior supervision mechanism,improve the personal network help-seeking behavior legislative mechanism and improve the public media literacy from multiple angles.