Research On The Promotion Of The Network Discourse Right Of The Mainstream Values In Contemporary China

With the development of network information technology,the emerging network media,with its formal novelty,its content innovation characteristics and information dissemination speed,effect and other advantages,to the people's social life,the country's comprehensive national strength construction,and even worldwide communication and exchanges have brought a significant impact.Especially in the era of media innovation and development under the conditions of the development of webcast,in the social,economic,political and cultural industries and research areas have an impact.As far as the effective promotion of the network voice of the mainstream values in contemporary China is concerned,the development of webcast has not only opened up a new network discourse position of the mainstream values of contemporary China,but also by virtue of the advantages of this network media itself in the way and effect of information dissemination,to regulate the order of network discourse in contemporary China,It is of great significance to enhance the leadership of the mainstream values network discourse,effectively resist the value penetration of the capitalist social trend of thought,safeguard the ideological security of our country,strengthen the socialist system with Chinese characteristics,carry forward the socialist values of Chinese characteristics,and enhance the international competitiveness of the mainstream values of contemporary China.The combination of discourse subject,discourse content,discourse expression and communication,and discourse effect feedback constitutes the intrinsic element of the online discourse right of the mainstream values in contemporary China.Webcast has become a complex field to effectively enhance the mainstream value of contemporary China,and it has brought a series of realistic constraints to the effective promotion of the online discourse power of the mainstream values of contemporary China.First of all,from the point of view of discourse subject dimension,in the Network broadcast field,the main value of the mainstream values discourse is lost,the professional accomplishment of the live workers is uneven,the socialist ideal and belief is not firm,the phenomenon of illegal back and virtue is frequent,especially under the temptation of high material return and the behavior of"alienated consumption",Arouse the imbalance between the main body and the audience in material pursuit and spiritual shaping.Secondly,there is the problem of lack of value in the content of discourse.The rise and development of webcast has led to the pursuitof "Pan-entertainment" live content,in the selection and setting of live content,too much emphasis on popularization,popularity,but mired in low,vulgar,vulgar quagmire,resulting in the mainstream values of contemporary China in the Network broadcast field there is a "pan-entertainment" risk,It reduces the quality connotation of the mainstream values of contemporary China.In addition,along with the expansion of the scope of webcast and the continuous improvement of social visibility,in cyberspace to promote the mainstream values of contemporary China,but also increased the contemporary Chinese mainstream values discourse expression and dissemination of internal and external risk challenges.The media field of webcast is open,which is full of vast amount of network information,and the mainstream values of contemporary China are disturbed by all kinds of wrong value ideas at home and abroad,but also by the disintegration and distortion of the hostile ideology of externa lsocialism.In view of the actual constraints and challenges faced by the online discourse right in the Network broadcast field,it is necessary to take responsibility for the identity of the subject of stimulating discourse,adjust the content of discourse,Optimize discourse expression and dissemination and do a good job in the evaluation and feedback of network discourse effect several levels to improve the contemporary Chinese mainstream values of the network discourse environment,effectively enhance the contemporary Chinese mainstream values network voice.To arouse the identity of the subject of discourse,it is necessary to give full play to the discourse pilotage and supervision functions of the leaders and political officials and organs,and to enhance the network media literacy.Scientific and reasonable challenge discourse content,we should strengthen the construction of its discourse system,pay attention to the discourse topic setting of the mainstream values of contemporary China,seek the combination of theory and reality,and at the same time effectively give full play to the value screening function of the mainstream values of contemporary China.At the optimization level of discourse expression and communication mode,we should not only focus on improving the network discourse affinity of the mainstream values of contemporary China,enhance the expression of its international discourse,but also constantly open up a new discourse platform from the position of consolidating discourse mainstream media discourse.Finally,we should do a good job in the feedback and evaluation of the effect of the network discourse of the mainstream values of contemporary China,and realize that the objective and fair discourse evaluation is the key to monitor the effect of discourse,and the scientific and timely feedback of discourse effect is an effective guarantee to enhance the online discourse right of the mainstream values in contemporary China.