Research On Fundraising Strategies Of Non-governmental Charity Aid Organizations

With the development of our country's economy and the improvement of citizens' material life needs,the government's security system is gradually failing to meet all the needs of citizens.Non-governmental charity aid organizations are expected to become complementary to social welfare.The fundraising ability is a prerequisite for the role of non-government charity aid organizations to play a role.It is of positive significance to study their fundraising strategies.In view of this,this study uses literature research,interviews,case studies,and field observations for fundraising strategies of non-governmental charity aid organizations.The author raised questions by reading a large number of documents,books,and statistical data,collected first-hand information through interviews,analysis of financial statements,and field participation,and obtained the main content of the paper through in-depth analysis of simple student education in Fujian Province.Under the current environment of great philanthropy,what is the effect of the fundraising strategy of the non-governmental charity aid organization?In general,the paper is divided into four parts.The first part mainly elaborates the background and significance of the research,explains the theoretical and practical significance of the research,and explains the structure and main content of the paper.Corresponding to the first chapter of the paper.The second part elaborates the research status of non-governmental charity aid organizations both at home and abroad,carries out preliminary preparation for the article research,and defines the concept on the basis of this,and provides the scope for the research.Introduction of research methods,combing research ideas.It mainly explains the subject of this study,the problems to be studied,the research methods used and the research framework,and explains the context of the research.Corresponding to the second chapter of the paper.The third part is the main part of the paper,including the third,fourth and fifth chapters of the paper.It mainly answers questions raised by research.According to the relevant information of the Simple Student Aid Association,case discussions are conducted to clarify how the four ways of fundraising of government purchases,collection of contributions,public fundraising,and online crowdfunding play a role in a simple student aid charity association.The best of the association's development is public fundraising,of which the contribution of individual fundraising is outstanding,which shows a huge difference from the national average.Publicity methods,publicity media,degree of financial disclosure,number of staff,and affective influence are all factors that affect the effectiveness of fundraising by non-governmental public organizations.Non-government public welfare aid organizations should find out the experience that they can learn from and summarize and promote.The forth part is the fifth chapter of the article.Suggestions for improving the influence of public charity organizations on fund-raising are given.The effectiveness of public welfare aid organizations in fund-raising needs the protection of policies and systems,and on this basis,internal and external conditions are created to evoke donors' enthusiasm for donation and maintain trust in order to make public welfare organizations Get stable and consistent donations.Afterwards,the article is summarized and the experience of the research process,the individual,the enlightenment and the existing problems are elaborated.Finally,it put forward new expectations for the public welfare aid organizations.