The Role Of Local Governments In The Development Of Rural E-commerce Industry In The Process Of Rural Vitalization Strategy Implementation

Under the background of "Widespread Entrepreneurship and Innovation"and the development of information economy,rural e-commerce has become an emerging force in the development of rural economy.It provides a new solution to the problem of rural poverty and transformation of rural economic development.It has become one of theimportant ways to realize the rural revitalization strategy and promote the integration of urban and rural development.The development of the rural e-commerce industry does not mean that it is completely dominated by the market.Both the theory and the practical experience prove that the development of the rural e-commerce industry requires the delicate cooperation between the government and the market.For China,the vast rural areas are governed by local governments.In guiding and promoting the development of local rural e-commerce industry,in addition to the central macro-policy requirements,local government,as the main body of macro-policy and micro-policy transformation,plays a vital role in the implementation of specific policies.After years of developing rural e-commerce,Zhejiang Province has formed various industrial models for their respective products,location and industrial advantages.The county-level governments have played an important role in the development of rural e-commerce and have accumulated a lot of experience.However,whether in Zhejiang or other parts of the country,the government has many difficulties and problems in the process of developing rural e-commerce industry.At present,the government should play a role mainly in four aspects:organizational planning,optimization of soft services,upgrading of hardware environment,and strengthening of market supervision.This paper adopts fuzzy set qualitative comparison analysis method.We refine the role of the government into eight antecedent variables,analyze the case of all county-level cities in Zhejiang Province,and find the key government role.The role of government market supervision,and the role of improving logistics and network infrastructure are the core government role factors to promote the development of rural e-commerce industry.The role of government planning and organization,and the role of improving talents and supporting services in e-commerce parks are important government factors that lead to the development of rural e-commerce industry.Therefore,in the case of limited human,financial and material resources,local governments should focus on combining local advantages,introduce relevant scientific and operational policy plans,and implement organizational leadership coordination responsibilities.The local governments are also supposed to further improve the public services related to the development of the e-commerce industry,regard introducing and cultivating e-commerce talents as a key task.They should pay attention to the improvement of network communication and transportation logistics infrastructure construction,as well as focus on strengthening the supervision of rural e-commerce industry market to ensure product quality and safety.