Empirical Study On How The Government Of Danjiangkou Promotes The Development Of E-commerce Industry In Local Rural Areas

With the progress of information technology,the development of rural e-commerce is deepening.Compared with the traditional rural economic development,rural e-commerce,as a market-oriented business model,has brought new opportunities and changes to rural development.The State Council and the Ministry of Commerce have also attached great importance to the development of rural e-commerce.And has promulgated the related document to promote the special impoverished area to extricate from poverty.The development of rural e-commerce can not be separated from the study of local government,which,as the main body of regional economic regulation,plays a key role in macro-control.This paper takes the government of Danjiangkou City,Hubei Province as the object of the empirical study,on the basis of literature research and data analysis,the paper makes an examination of the case study.In this paper,the working ideas,typical practices and some outstanding problems in the development of local rural e-commerce industry are investigated,and some suggestions for the next step are put forward.The article is divided into six parts.The first part is the introduction,which mainly includes the research background,research significance,research content and domestic and foreign research status;the second part mainly from the economic,social,industrial basis,macro policy,etc.This paper introduces the realistic background of promoting the development of local rural e-commerce industry by the government of Danjiangkou,the third part,based on the facts,expounds in detail the typical methods of promoting the development of local rural e-commerce industry by the government of Danjiangkou.The fourth part mainly introduces the outstanding achievements of Danjiangkou government in promoting the development of local rural ecommerce industry from six aspects;the fifth part is in the first part On the basis of the paper,the paper further analyzes the obvious deficiencies in the development of rural e-commerce industry in Danjiangkou,especially the main obstacles faced by the government.The sixth part is the conclusion of the article.Therefore,some suggestions on how to further promote the development of rural e-commerce industry in Danjiangkou are put forward to the local government.