Research On The Leadership Of Mainstream Ideology In Mass Communication

Mass communication is the product of the development of human society to a certain stage.As a form of information communication,mass communication has deeply influenced the social form,and has constructed a media society with remarkable characteristics,which makes people trapped in this media environment.In the age of mass communication,the media has become a normal state of people's daily life,and the cognitive concept of people is constantly remodeled with a powerful invisible force.Through the investigation of the daily life of the media,we can find the ideological representation of the mass communication,which embodies the pluralism of the ideology,the power of the ideology and the daily life and activation of the ideology.The mass communication gradually becomes the stage of the power game,which highlights the attributes and functions of the ideology.Although mass communication is not the only place for ideological operation,the influence and nature of mass communication are more and more prominent in the process of ideological construction.For the construction of mainstream ideology,the ideology of mass communication is a “symphony” with mixed sorrows and joys.On the one hand,mass communication promotes the daily life of the mainstream ideology,expands the position of the mainstream ideology,innovates the communication mode of the mainstream ideology,and provides an unprecedented opportunity for the construction of the mainstream ideology;On the other hand,mass communication increases the difficulty for the leading function of mainstream ideology,and brings some challenges to the construction of mainstream consciousness.On the whole,the mainstream ideology in mass communication goes along the "positive path",at the same time,to a certain extent,it still has the bias of "pan-entertainment","nihilism" and "westernization".This paper focuses on these biases,looks at the representation of ideological bias in mass communication,and analyzes the harm of various biases to the construction of mainstream ideology from the aspects of ideological communication environment,value orientation and discourse system,and so on.In other words,through screening the mass communication information,enriching the mainstream ideology to lead the content;making use of mass media to innovate the leading mode of mainstream ideology;studying and judging the environment of mass communication to perfect the leading mechanism of mainstream ideology;grasping the law of mass communication to enhance the actual effect of leading by mainstream ideology.