The Research On The Mass Communication Of Socialist Ideology

The socialist ideology as the mainstream ideology hasfar-reaching impact in China’s po9itical, economic and culturalaspacts. The mass communication of socialist ideology is veryimportant to the construction of socialist ideology. It has the vitalsignificance to promote our country’s deepening overall reform andthe construction of socialism. The people’s public recognition canbe enhanced and a strong cohesion and centripetal force can beformed by the mass communication of socialist ideology. People’sideal and political belief can be firmed by the mass communication.The mass communicatiosn of socialist ideology can resist theerosion of Western ideology and safeguard the security of socialistideology; to advance the development of socialism with Chinesecharacteristics and provide the spiritual power for the constructionof socialist modernization. In the process of the current China’smass communication of socialist ideology exists many problems. For example, the practice and pertinence is not strong and thedissemination way is single. There are some Routing Selections tosolve these problems. To create high-quality team of publicity byshaping a good image of the theory disseminator, to aim at theimplementation of effective communication by emphasizing theaudience layered, to maintain the vital interests of the mass bypaying attention to the real needs of the mass, to improve theeffectiveness of mass communication by using a variety of media,to optimize the communication environment by improving thesystem of long-term mechanism.