The Study On Abuse Of Market Dominance By Internet Platform

The online car-hailing plays an important role in transportation of peple with its rapid growth nowadays.After the subsidy war and M&A,Didi Chuxing occupies more than 90%of the market share.With the development of online car-hailing industry,the online car-hailing platform becomes controversial.The public worry about its abusing of market dominace on high level of fare,decrease of subsidy and limitation of car onwer's registation of multiple platforms.This paper starts with general analysis of internet platform,then analyzes the particularity of online car-hailing platform on abusing of market dominance,and finds ways to improve rules of abusing market dominace.Firstly,this paper defines the meaning of internet platform.At the same time,this paper analyzes network externality,multi-attribute and long tail effect of internet platform using theory of bilateral market.Next,this paper discusses the identification rule of abusing of market dominace by internet platform.With the help of illegal per se rule and principle of reasonableness,the paper analyzes the defination of relevant market,reflecting the legitimacy of SSNIP and limitation of market share theory in recognization of market dominance.Besides,this paper targets at unfair price behavior,tying,restriction and refusal of deal,studying on the particularity of these behaviours by internet platform.Then,this paper analyzes the particularity of online car-hailing platform on abusing of market dominance.SSNIP has the threats of expanding the border of online car-hailing platform industry because of its free mode for passengers.Meanwhile,asymmetric pricing mode has its rationality in business which makes it different from price discrimination forbidden by Antimonopoy Law.The offering of subsidy is a way of developing new market and nurturing stickiness of user.The bundle sale of certain payment software has the function of settlling accounts.The access of Alipay and WeChat can find reasons from relevance of business entity,and whether this behaviour equals to tying needs reasonable analysis in business.The online car-hailing platform impairs car owners rights for making restriction on registation of multiple platform.The online car-hailing platform takes measures of suspension of service,deducting credit score and security deposit to car owner's irregularities without enough reminding and effective channel of complaint.Finally,this paper finds ways to improve rule of abusing market dominace by online car-hailing platform by suggesting scholars to recognize the limitation of SSNIP in bilateral market,use fuzzy processing in market defination,lower effect of market share in recognization of market dominance,realize pricing mechanism and consumer welfare in bilateral market through recognization of unfair priceing beheviour and tying,standardize the restriction of deal by car-hailing platform and rule to car owners'irregularities.