| The image of the army is an important factor constituting milita ry soft power and also an important content of national defense and milita ry construction.As the legal microblog of PLA daily,sina weibo" @ repo rter of military newspaper" has more than 15 million followers and more t han 70,000 micro-blogs.It has become one of the important ways for aud iences to learn military news.This microblog reported and propagated the army in a panoramic manner,and the research on the construction of its military image has relatively high research value.Based on the sina weibo" @ JunBao journalists" as the research object,discuss the images of the Chinese army building,related resource s of journalism,communication and military theory,used the crawler tech nology" @ JunBao reporters calendar year of weibo" systematic sampling and stratified sampling,through literature analysis and content analysis method to analyze samples of weibo,and on this basis,through the SO-PMI algorithm and the python language analyzes text emotion and audien ce’s emotions.Through the communication analysis of"@military newsp aper reporter",the paper summarizes the image of the army it has built an d presented,and makes criticism and reflection on this basis.From the research summary,it can be seen that "@military new spaper reporter" not only presents the image of "obeying the command of the party,being able to win battles,and having a good style of work",but also presents the new image of"expressing oneself and having the courag e to express emotions" along with the requirements of The Times and the development of the army.Although" @military newspaper reporter" has c omprehensive and rich reporting objects,diversified reporting themes and forms,and focuses on agenda setting to attract the attention of the audien ce,there are also problems such as soldiers’individual and personality bei ng covered,report mode being stereotyped,and lack of reports on female soldiers.This study believes that "@military reporter" should further enri ch the means and forms of communication,and use multiple platforms to improve the communication effect,so as to better build the image of the Chinese army. |
