Research On Foreign Online Celebrities And The Construction Of National Image

In the era of mobile Internet,with the rise and continuous development of the media,mobile short video and network broadcast platforms,the phenomenon of “online celebrities” has moved from the edge of society to the public's perspective and gradually shows the trend of industrialization.The hot “online celebrities economy” has attracted and shaped a batch of “foreign online celebrities”.Under the wave of globalization,the national image,as the core element of the country's soft power,has become an important indicator for judging a country's competitiveness.“Foreign online celebrities” group can play the role of cross-cultural communication in the process of national image construction,build a bridge of exchange and interaction between countries,make China go to the world more quickly and other countries know more about China,and promote the improvement and communication of China's national image.This study combines the “foreign online celebrities” group with the construction of national image,and studies the construction of China's national image through the emerging popular group of “foreign online celebrities”.Selecting the popular weibo content and its comment content published by grassroot “foreign online celebrities” as the research sample,using content analysis method,to classify the sample from the content,form,type and content of the popular weibo,and variable measurement and coding,through the statistical software spss for data processing and detailed analysis of manual statistical effective data,to explore the relationship between the foreign online celebrities group and the national image construction,found: “foreign online celebrities” is a developer of online celebrities economy,the key discussants on topics between countries,the constructor and communicator of national image from the perspective of the “others”.Trying to think from the perspective of the foreign online celebrities group,the government,and the public,expecting to construct China's positive energy through the foreign online celebrities group,improve the public's national identity and national pride,and enhance China's national soft power and international status.