Research On Tencent Sports’ New Media Copyright Development Strategy For NBA Events

In the face of the increasingly widespread channels of communication in the Internet era,copyright development of media sports events has become a new proposition.The rapid development of information technology has brought about a new media revolution.Traditional media such as newspapers,radio and television cannot meet the daily consumption needs of people.The rise of new media has made the means of communication increasingly diversified.At the same time,the country gradually opened up the media’s right to broadcast sports events.With the prosperity of the media group’s capital market in the Internet era,the development of copyright in China’s media sports events has now reached a new node.In the face of the rising price of sports events,how to develop the copyright of sports events has become a new problem facing the Chinese media.This paper begins with the spread of NBA in China,combines the development process of communication technology,summarizes the development history of NBA copyright development in China’s event operators,analyzes the trend of media copyright development in NBA events in the new media era,and uses Tencent Sports to copyright NBA games.The value of the development is a case study of how new media develops the value of copyright in sports events.In the research on the value development of Tencent Sports’ NBA competition copyright,the value development of Tencent Sports’ NBA competition copyright is divided into three levels:the first level is Tencent Sports’competition,reserve,cultivation,exploration and originality in the NBA;The second level is the operation and dissemination of Tencent Sports’ NBA based on the new media communication environment;the third level is the various products and services provided by Tencent Sports in the NBA-related industries and derivatives industries.Based on the status quo,the paper puts forward suggestions for the strategy of copyright development of top sports events in the new media era.This paper studies the operation of Tencent Sports’ NBA events from the perspective of copyright development,and explores how the media platform can maximize and extend the copyright value of the event.Firstly,it systematically analyzes the benign cycle of copyright,capital and market formed by Tencent Sports’ full development of NBA’s new media copyright value,and then summarizes how to use Internet services such as user consumption,social links and user interaction in the process of copyright value development.Cleverly integrated,it not only provides users with the ultimate viewing experience,but also maximizes the excavation and extension of the copyright value of the event,and proposes countermeasures for the development of copyright in top sports events in the new media era.