Research On The Party’s "Internet Mass Line"

In today’s society,the Internet has become an emerging communication tool in the information age.Its immediacy and content break the limitations of traditional media procedural and singularity,enabling people to receive rich and vivid information more quickly and conveniently,and extend the cognitive breadth.It has played an important role in expanding the depth of cognition.It not only completely changed people’s communication methods and lifestyles,but also provided an opportunity for the innovative use of the party’s mass line.Based on the development of the Internet,General Secretary Xi Jinping made important instructions in the practice of the new era mass line in 2016: "Party and government organs and leading cadres at all levels must learn to follow the mass line through the Internet." The "network mass line" is the inheritance and development of our party’s fine traditions,and it is the expansion and innovation of the mass line under the background of informationization.In the context of the continuous development of the Internet,facing the risks and challenges from all parties,whether we can seize the opportunity to close the relationship between the party and the masses through the "network mass line" is related to the country’s prosperity and people’s happiness.Here,the paper makes a preliminary exploration on the related issues of the "network mass route".First of all,this paper analyzes the theoretical source,the connotation of the times and the practical strategies of the mass line.Based on the ancient Chinese people-centered thought,the Western "people" consciousness and the Marxist-Leninist mass history view,this paper demonstrates the rich academic foundation and ideological development foundation of the mass line,and clarifies the connotation of the mass line based on the perspective of the development of the times.The transformation of the times explores the practical strategies of the mass line in different historical periods and reveals the truth that the mass line must constantly adapt to the needs of the times.Secondly,this paper analyzes the connotation,characteristics,essence and structure of the "network mass line".According to the existing literature,this paper preliminarily summarizes the rich connotation of "network mass route",and explores the characteristics of freedom,equality and simplicity of "network mass route" from the perspective of Internet development,through its fundamental internal The study reveals the essence of its "people’s livelihood".On the basis of interpreting the structure of "network mass line",it analyzes the three basic elements of value subject,practice subject and communication medium.Again,this paper analyzes the opportunities and challenges facing the “network mass line”.This article explores Xi Jinping’s strategic thinking of network power,"Internet +" Yimin service,Internet platform,and the opportunities provided by big data and cloud computing for the development of the party’s "network mass line".It also works from ideological work and the network of party and government organizations.The working ability and the perspective of the communication effect of the party and the masses have analyzed the challenges they face.Finally,this paper analyzes the practice principle,implementation path and its contemporary value of the "network mass line".This article explores the practice principle of the "network mass line" and gives a rough indication of the feasible path that our party has promoted the "network mass line" vivid practice,and has described its contemporary value from many aspects.