Research On The Communication Between The Communist Party Of China And The Masses In The Internet Era

With the Marxist party’s advanced nature and purity,the Communist Party of China is the ruling party in China.It has focused on keeping close ties with the masses and strengthening communication with them.The largest political advantage of the Communist Party of China is close with masses but the biggest danger is far from them.In the internet era,communication with people has become more convenient and efficient,so people begin to express demands and participate in political life by surfing the internet.Relying on the traditional media,people don’t understand the public opinion widely or solve their problems effectively.Recently,many leading cadres have interacted with the public by the network platform,an important way for them to keep close ties with the masses.Therefore,the exploration of the communication way is necessary.it is not only the need of theoretical development,but also the need of the current mass work and the development of socialist democracy.The exploration includes the way,characteristics,and the meaning of communication and the current development situation and strategy to perfect it.The communication between the Communist Party of China with the masses is a systerm for leading cadres to exchange information,consultate and interact with the masses in their rulling process.Its structural elements have five parts,including the subject-the party and the masses,the channel-network,information,mode and feedback.The mutual interaction between the various elements of communication constitutes the process of communication. A variaty of communication ways derive from Internet age,such as private surfing the internet,the e-government,online reviews,online signatures and online surveys.Network communication presents new characteristics which is different from the past one under the traditional media.But it does not mean that it will breakdown and even disappear.The relationship will become closer and more harmonious under the interactive use of the various media.Network communicaton can be of great value and significance,embodying in promoting scientific and democratic decision-making,creating a good image of the party,achieving balance between the demands of multiple interests,and promoting the development of democracy and social norm.In recent years,leading cadres of party members have attached great importance in the network communication and actively explored how to enhance communication with the masses in the network environment.Open up a number of network communication ways for the masses, improve the utilization ratio of network communication platforms,enrich the content of communication and improve communication effectiveness.As new thing,communication platform in cyberspace also faces numerous obstacles in its development and application process.They are as follows.The incompatibility between the communication ability and needs,a serious impediment to communication channels,the validity of information,the imperfect systerm etc.On the basis of the fine traditions and obeying the general rules of network communication,perfect structural elements and systerm are keys to enhance interaction between the Communist Party of China and the masses and close ties between them in new situation.First,improve the ability of communication subject to use network for the perfect network elements. Second,bring the communication channels to completion,make integrated use of all kinds of platforms and strengthen communication channels linkage.Third,solve communication pollution and distortion of information,reduce the "digital divide" and strengthen the integration and sharing of communication resources.Finally,advance the imformation disclosure systerm,the information cllection and screening systerm,the communication feedback and supervision systerm to establish a perfect network communication systerm between the Communist Party of China and the masses.In short,these measures will enhance the communication between the Communist Party of China and the masses,and then do good work for the masses, achieve the harmonious development of the relationship between them.