Analysis On The Concentrated Marketing Of The Financial Products

Although the economic and social values of contemporary finance are increasingly prominent,the Internet and big data make financial developments uncertain.Recently,the research on the financial product centralized marketing has not yet attracted enough attention in the academic world.Demonstrating the big changes in the financial development of financial products,discussion of the center of financial development should be transformed into self-innovation and order stability,to put forward the specific model for the sale of financial products,explosion of the similarities and differences and establishing the legal system of the financial product centralized marketing are worthly studying.The first part is intended to set the concept and the business model.The first step is to define the the financial product centralized marketing.Also analyse the other concepts about it.Then,differ the two models according to the roles and operation patterns,and make sure the media status and the operator roles.The second part is about conducting necessity analysis on the the financial product centralized marketing.Firstly,the nature of financial activity decides that we have to regulate it.The financial product centralized marketing is a kind of financial activity,and the financial productivities are so important that we have to regulate it.Then,the financial consumer rights protection also decides the regulation.Lastly,the financial market order maintenance decides the regulation.The third part is writed from the entrance system of finance subject.It has two part that are the financial institutions and investor access systems.To begin with,the platform of the financial product centralized marketing need to be regulated from the license management,provisions of risk and credit rating.Furthermore,qualified institutional investors and individual investors should be thought according to the professional Level,wealth level and the risk bearing capacity.The last part is about the regulations from the the platform’s activities of the financial product centralized marketing.The first step is about the different attributes that decides the differences of models.Secondly,discuss the truth,validity and timeliness of information disclosure to build information disclosure system.