Value Assessment Of Big Data Enterprises Based On Real Option Method

The popularity and rapid development of the Internet has produced a large amount of data,which doubles every two years.Big data technology promotes the arrival of the data age.The application of big data brings convenience to people's life and work.At present,all countries in the world have realized the huge commercial value of big data,and have issued corresponding policies to promote the development and landing of big data technology.In our country,the digital economy is in the period of development and transformation.The CPC Central Committee and the State Council attach great importance to the development of big data,put big data in the important position of national economic development,and make big data one of our national strategies.The healthy development of big data industry needs a fair and scientific valuation method as a support.However,due to the particularity of the value composition and business model of big data enterprises,there is no systematic method for valuation of large data enterprises in the asset valuation field,which has brought certain constraints to the investment,financing and strategic management of large data enterprises.Traditional methods of enterprise value evaluation include market method,income method and asset-based method,but these methods tend to focus on the current value of the enterprise and ignore its potential value,which will lead to the underestimation of the value of large data enterprises.Because of the novelty and uniqueness of the big data industry and data assets,it is of great significance to find a more close approach to the big data enterprise itself to evaluate its enterprise value for the healthy development of the big data industry.Based on this background,by studying a large number of data,taking big data enterprises as the research object and aiming at analyzing and quantifying the value of big data enterprises,this paper,on the basis of previous achievements,starts from the industrial chain and core business model of big data industry,analyses the composition of the value of big data enterprises and the value embodiment of data assets,so as to further analyze the value of big data enterprises.This paper analyses the driving factors of the value of big data enterprises from the macro-environment of big data enterprises to the micro-elements of their own operation,and puts forward three innovative factors,which are the core of the value judgment of enterprises.Based on the research of scholars and experts on real option method and data assets,this paper analyses the limitations of traditional income method,market method and asset-based method in evaluating the value of large data enterprises,and the necessity and rationality of real option introduction,combining with the valuedriven factors of large data enterprises,and constructs a new method.Based on the improved B-S model,the real option method is used to evaluate the value of large data enterprises,and the income method is supplemented.Finally,combining with the case of Shanghai Data Port Co.,Ltd.,this paper evaluates the value of the case company by using the real option method based on the improved B-S model,and analyses the valuation results,which further verifies the rationality and scientificity of the model constructed in this paper.