Research On Ideological Leadership In The Field Of New Media

In recent years,with the rapid development of global economy,ideological leadership plays an increasingly important role in the development of a country.Ideological leadership,also known as leadership,discourse power,mainly refers to the social ideology of a Guide and guidance.The importance of ideological leadership lies not only in its theoretical or practical significance,but also in its close relationship with China's national security,cultural soft power and even news media.However,the issue of ideological leadership in the network era has encountered a severe challenge.In particular,in the field of new media,the characteristics of new media,which are different from those of traditional media,have given new technological carriers and new communication channels to the dissemination of ideology,and have strengthened the radiation and influence of mainstream ideology The effectiveness of its propaganda has also increased the appeal and appeal of mainstream ideology.However,its characteristics also make it more difficult to maintain the ideological leadership in the field of new media,and the Internet is also easy to become an infiltration tool of Western ideology.How to firmly grasp the ideological leadership in the field of new media has become a crucial issue.To grasp the leadership of ideology in the field of new media,we must understand the characteristics of new media,adapt to local conditions,seek advantages and avoid disadvantages,and use new media resources to realize the leadership of ideology And through the new media will be China's mainstream ideology,mainstream values widely disseminated to enhance the international influence.The main content of this paper focuses on grasping the leadership of ideology in the field of new media.First of all,the concept of "ideological leadership" is expounded,at the same time,it is pointed out how ideological leadership is related to national security,and the Soviet Union and the East as an example to emphasize the extreme importance of ideological leadership.Second,focus on the "double-edged sword" effect of New Media on ideological leadership.The focus of this paper is to explore the path and significance of realizing ideological leadership in the field of new media,such as the adherence to and application of the principle of the party-run media,the comprehensive management of the network and so on.This article has certain reference value to the present situation analysis and the solution path and the development prospect of the ideological leadership in the new media field.