Research On The Influence Of False Network Charity Information On Social Trust

As the third distribution of society,charity can be used to relieve vulnerable groups through donations,which has a certain adjustment effect on reducing the gap between the rich and the poor.The booming development of the Internet in recent years has also provided a new space for the development of charity,and the cost of information transmission has been greatly reduced.Through the combination of charity and the Internet,the form of public charity also changed from traditional charity organizations and foundations to online charity.The combination of charity and the Internet makes it possible for everyone to commit to public welfare and gradually develop.Because of the openness and convenience of the Internet and the low cost of network information dissemination,network charity has developed rapidly.Compared with traditional charity,network charity has more open and transparent information and more convenient ways to pay donations,which greatly improves people's enthusiasm for participating in network charity.The rapid development of network charity has solved many shortcomings of traditional charity,but at the same time,there are some problems in network charity.Many fraudulent donations,fraudulent donations and philanthropic hype have emerged,and the emergence of false network charity has led to a decline in public trust,which has a very negative impact on social trust.If these problems are not solved,they will seriously affect the development of charity industry and public trust.Based on literature analysis and questionnaires,this paper explores the problems,development and impact on social trust of online philanthropy,and discusses the main existing problems in many ways.Through the reliability and validity test,correlation analysis,regression analysis and other methods of the Questionnaire on Internet Charity and Social Trust,the results show that: False network charity information will have a negative impact on network charity satisfaction and social trust.Social trust has a positive impact on network charity satisfaction.And for the government,network charity information platform,enterprises and the public themselves,the four different subjects,put forward further countermeasures.The government can perfect the relevant laws and regulations and establish the supervision mechanism of multi-participation according to the network charity;the network charity information platform should improve the professional level,strengthen the standardized management of the platform and apply relevant laws and regulations to the self-Media platform;the relevant enterprises should also improve the enterprise's self-management level and crisis response ability;the public should also establish a correct concept of public charity and actively carry out it.Make personal supervision right.It is hoped that these measures will have positive significance for the sustainable development of network charity activities and the improvement of public trust.